Top 10 Car Commercials from Past Quarter-Century
For some, car commercials are as an anticipated portion of the Super Bowl because the game itself. And this list, prepare by The only Club, a company of creative professionals within the advertising industry, compiled its list of the highest 10 car commercials from the past 25 years. The choice relies at the votes of 70 journalists and inventive professionals.
More than 60 entries were received for consideration. The general candidates were presented on the One Show awards ceremony on the 2013 North American International Auto Show. Here were the highest 10 according to judges voting. Some commercials were big-budget, major productions, while others were quite simple and easy. That are your favorites, and do you’re thinking that any memorable ads were left off this list Watch all of them below.
10. Jeep Snow-Covered
Bozell Worldwide/Southfield, 1994
A combination of real footage gathered in Wyoming, Canada and Colorado, in addition to computer animation, this ad sought to capture Jeep’s legendary all-weather capability in showing high-speed snow burrowing. We’re not even totally sure it’s a vehicle until we see the glow of taillights and switch signals throughout the show at a snow-covered stop sign.
9. Volkswagen Pink Moon
Arnold Worldwide/Boston, 1999
This simple, thematic commercial made the head 10 list for its minimalistic, dramatic footage, and use of music. Originally intended to make use of The Church’s “Milky Way” because the soundtrack, late artist Nick Drake’s “Pink Moon” was ultimately selected. Although Drake died in 1974, sales of his album went from 6000 to 74,000 following the posting of a link to buy it on Volkswagen’s Website.
8. Volkswagen Polo Pole Padding
BMP DDB, 1998
One of the best ads in this list, this commercial contains a number of chaps putting up a poster, and puzzlingly, first and foremost, wrapping a streetlight pole with padding. The point of the ad was to modify British consumers’ perceptions of Volkswagen as being a dearer brand. The padding was ostensibly installed to guard gawking customers’ astonishment on the VW Polo’s low cost.
7. Nissan “Toys”
TBWAChiatDay, 1997
Nearly every person that came of age inside the 1990s remember this classic, set to Van Halen’s “You Really Got Me.” A toy Nissan 300 ZX is driven by an adventurous-looking male doll from a boy’s room to a Barbie mansion in a girl’s room. A brunette female doll comes out to the balcony in a tennis outfit, and moments later comes down in a horny dress together with her hair down Where’s Ken, you ask Standing on the balcony because the Indiana Jones-type character drives off with brunette Barbie.
6. Chrysler “Born of Fire”
Weiden+Kennedy, 2011
One of the newer ads in this list, many attribute this ad to supercharging sales of the otherwise rather unremarkable Chrysler 200 midsize sedan, which was a heavily-updated version of the critically-panned Chrysler Sebring sedan. Set to the stark, urban backdrop of Detroit, and ending with rap star Eminem, this commercial seared identical to the revitalized Chrysler into the minds of millions of american citizens.
5. Saturn Sheetmetal
Goodby, Silverstein & Partners, 2002
The only ad from a now-defunct brand in this list, the minimalistic ad showing people walking and jogging on roadways was meant to stress Saturn’s deal with people instead of the machine. On the end, the still plastic-bodied Ion and Vue stand next to the metal-bodied L-series, a re-badged Opel Vectra, showing the transition that had taken place within the Saturn lineup from truly unique models to re-badges of mainstream General Motors products.
4. BMW Performance Shorts
Fallon, 2001
In 2001, BMW commissioned a chain of action-packed short films, all starring British actor Clive Owen. The approximately 10-minute long short films featured the work of a whole lot of directors and actors, even including Madonna. The series is characterized by action-packed driving, a lot of jumps and drifts, and naturally, gratuitous explosions and crashes.
3. Volkswagen “The Force”
Deutsch, 2011
Debuting on the 2011 Super Bowl, “The Force” featured a pint-sized Darth Vader attempting to use his powers to control the 2012 Volkswagen Passat. The young Vader is surprised when the auto finally starts at his bequest, highlighting the brand new Passat’s remote-start option. Although not quite “Gangnam Style,” “The Force” ranks as probably the most-watched commercials on YouTube since its debut.
2. Honda “Cog”
Weiden+Kennedy UK, 2003
Although creative for its simple, clever Rube Goldberg theme, the foremost remarkable thing about Honda’s “Cog” commercial was that it was filmed in one take. The ad contains dozens of disassembled components of the then-new European-market 2003 Honda Accord (sold within the U.S. because the Acura TSX) working in sequence to shut the tailgate of an Accord wagon.
1. Honda “Hate”
Weiden+Kennedy UK, 2004
Another European Honda commercial, also produced by Weiden+Kennedy, “Hate Something, Change Something” relies at the reported quote of Honda engineer Kenichi Nagahiro saying he “hated” diesels. Ironically, Nagahiro was installed charge of developing Honda’s new i-DCTi next-generation clean diesels for the ecu market. Honda commissioned American TV personality Garrison Keillor of “A Prairie Home Companion” fame to do the voice talent, and sing the jingle.
Source: The only Club