When one typically things of wedding gifts and registries, kitchen appliances, linens, and cookware usually spring to mind, consisting of the feared (a minimum of for guys) hours dealing with the dep. store with the tag scanner. The more modern tradition of a “tool shower” has become socially acceptable for the grooms-to-be, but Dodge is hoping to take the theory of a present registry to an entire other level with its newly-launched Dodge Dart Registry.

But unlike a normal gift registry, where guests purchase whole items on a present list, family and friends can fractionally fund different parts of the auto, akin to the wheels, engine, hood, or individual options. Wishes or needs for the dream Dart could be communicated via Facebook or Twitter.

The Dodge Dart Registry is powered by RocketHub, a crowdfunding platform. Individuals or couples can register themselves on www.dodgedartregistry.com. Although the idea that could appear far-fetched, a pair with a marriage party of 200, where each guest gave $100 could get a hold of $20,000, which might pay for the majority of a well-equipped Dart.

The Dodge Dart Registry campaign was kicked off today with a 30-second ad in the course of the NFC Championship game, which are seen below.

Source: Chrysler