Toyota kicked off the 2013 Chicago Auto show by announcing substantial updates to its Tundra truck. Together with new styling inside and outside plus updated ergonomics and electronics, the 2014 Tundra receives a brand new premium trim level above the previous top step Platnium grade. This new trim attempts to ascertain a link to America’s farming roots (paging Paul Harvey) and take market share currently dominated by Ford and its fancy F-150 King Ranch editions.

Toyota calls its top-step truck package 1794, that’s the founding year of the ranch upon which Toyota Motor Manufacturing Company Texas sits. How do they stack up

2013 Ford F-150 King Ranch

Name: King Ranch

Founded: 1853

Founder: Captain Richard King, Steamboat pilot

Location: South Texas

Size: 825,000 acres/1,300 square miles (bigger than the state of Rhode Island)

Truck connection: Ford sources the premium leathers for F-150 King Ranch interiors from here.

Powertrain (EcoBoost V-6 optional): 5.0L V-8 – 360 hp at 5500 rpm, 380 lb-ft at 4250 rpm, 6A
Turbo 3.5L V-6 – 365 hp at 5000 rpm, 420 lb-ft at 2500 rpm, 6A

2014 Toyota Tundra 1794 Edition

Name: JLC Ranch (El Rancho de la Purisima Concepcion)

Founded: 1794

Founder: Juan Ignacio de Casanova, former Texas governor

Location: San Antonio, Texas

Size: 24,000 acres originally, under 5000 acres today

Truck connection: Toyota builds all Tundra and Tacomas at a factory built at the JLC Ranch.

Powertrain (Expected for 1794 Edition): 5.7L V-8 – 381 hp at 5600 rpm, 401 lb-ft at 3400 rpm, 6A

So who’s the winner Although Toyota’s ranch was established earlier and has a $1-billion state-of-the-art manufacturing plant within its fences, Ford’s King Ranch dominates the market with regards to the premium truck sector.